The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

The purpose of this study is to analyze whether the application marketing mix strategy through SWOT formulation can increase sales volume processed wood. This research was conducted at office PT. Three "Rs" located Jalan Sultan Abdullah No. 75 Makassar, with time required by author approximately 3 (three) months starting from beginning May July 2009. population in are all consumers who use wood products, for housing development purposes South Sulawesi, especially city Makassar last year, so unknown. While sample as many 300 respondents. Sampling used using a non-probability sampling approach and judgment method. Based on results analysis, it appears that three increasing implementing SO strategy, which make strengths take advantage opportunities, then WO minimizing weaknesses maintain ST overcome threats WT strategies minimize avoid threats.